Engaging Quiz for Q-meieriene

I took part in the development of Q-meieriene’s digital Easter quiz. This was an exciting bridge between product packaging and digital entertainment. The quiz was a natural extension of their annual Easter tradition, where four Easter eggs hidden in the carton’s detailed illustration contained letters forming the access code to the digital experience.

The digital quiz was designed to engage the whole family, with questions testing knowledge of both Norwegian cultural heritage and Easter traditions. By implementing a competition-driven mechanism, participants could measure themselves against friends and family, or compete to become the best in the country.

The result was a successful integration that both strengthened Q-Meieriene’s position as a modern player and continued their tradition of engaging Easter campaigns.